Views on Marketing
Selected views on advertising, branding, CRM, distribution channels, innovation, markets, products, segmentation, services, etc. by 12manage members.
Demand Segmentation by Analyzing Demand Drivers - Segementing the demand for products/services by analyzing demand drivers
Purple Caw - Book Review
By: Evelyn Grunau
Consultative Sales - Consultative Sales
Unconventional Marketing ideas.. - These will allow Us , and our organization, to continue to ring the cash register, regardless of how our environments change.
The Power of Funny Jokes and Poems - Fikiru dereje gemecu
Three Moments of Truth - Application of this model in economic development can help communities be more competitive.
business establishment - how to establish a new business
Most important cultural factors that affect the negotiating process in the plastic companies in Gaza Strip - HOW YOU CAN GAIN IN NEGOTIATION.
Black Box Model of the Human Mind - The black box model shows the interaction of stimuli, consumer characteristics, decision process and consumer responses
BRANDS THE HIDDEN ASSETS OF BUSINESSES - OFTEN COMPANIES DO NOT REALISE THE VALUE OF THE WEALTH IN THEIR BRANDS, AND YET THEIR BRAND CAN BE CONSIDERABLE ASSET ONCE IT APPEARS ON THEIR BALANCE SHEET
Why you need a social media firestorm policy - NOW. - Social Media Policy Companies aren't really set up to interact efficiently with individual customers.
marketing buzz - marketing conceps, trends, entrants , innovativeness
The Importance of Value-Based Sales for SW Startups and Early Stage Companies - New SW companies with new products need to do a titanic effort in order to close sales - no matter how good their product is
Notes on Successful Marketing Management - To keep pace with changing times, 21st Century Marketing is obviously a CHALLENGE
10 Small Tips for Small Scale Business - Some simple advices for SMEs
Practical Direct Costing - It solves the problem of classification of variable costs with nosubjective speculations
The new rules of Marketing and PR - How to use Social Media, Blogs, News Release, Online Video and Viral Marketing to reach buyers directly
Segmentation - We need no to lose small eaners because we want to satify giant customers. Lets o for segmentation.
New Decade of Marketing - The changing trends in marketing and the market place
How to reclassify the income statement - new method of reclassification
Consumer segmentation - practicalities - How far is the SEC grid relevant in consumer segmentation in today's perspective?
Trends and Changes in the Indian Retail Sector / FMCG Industry - Executive Summary of Trends and Changes in the Indian Retail Sector / FMCG Industry
Airport Marketing - Generating non-aeronautical revenues to contribute in airport infrastructure development.
Social Media Marketing - Customer Empowerment: A threat or an Opportunity or How To Engage The Social Media As Marketing Tools
Deviceless world - Human will become the natural device in the world, mobiles and pads will dissapear
Marketing Management : Concepts - Analysis of different philosophies that guide a marketing effort.
Some basic things about the moving companies - It is easy to relocate large or significant amount of your belongings if you are hiring a reputed moving company.
Marketing & Sales planning and strategy - Marketing and Sales
Start -Ups - Here are some ideas on startups for budding entrepreneurs.
Swot Analysis of FMCG sector: - Swot Analysis of FMCG sector:
Marketing Vs. Sales - Marketing and Sales
Reaching a younger generation - AMU/APU is a great institution, however i believe they can expand to the future generation
The only program on Direct Costing - Programme for Industry - Trade - Agriculture - Commerce
KSE - Khartoum stock Exchange market can give subsantial support to the sudan Economey
Value Co-creation in Fast Moving Consumer Goods - How does Value co-creation in a FMCG multibrand company enhance customer loyalty and reduce product cannibalisation
Inbound Marketing - Drawing qualified leads to a company's products, through time-proven methods using Internet-based tools and technologies.
Intra customer communication - the best driver for market promotion - cellular phones are bringing the users closer and closer to each others. Promotions plans must give sufficient space to this factor.
Compete with an edge - Marketing Strategies
Why do customers buy from you? - When sales growth flattens it is usually because points of differentiation have diminished or the USP is entirely out of date.
Forum Hosting - Forum distinguished by niche or trait gives you a firsthand critique from users about your services or products.
SWOT analysis of the Indian organized Retail industry : - SWOT analysis of the Indian organized Retail industry :
Some personal business views - Never cared for what they say, never cared for games they play, never cared for what they do, never cared for what they know...
Point of View - You have no point of view if you cannot discuss your opinion.
Service-Dominant Logic of Marketing - Service-Dominant Logic, a new logic in the marketing, Service view substitute Goods view
Marketing: The Chain of Derived Demand - Marketing is an attitudinal and natural process
clarification on 8d problem solving - What is 8D problem solving in Marketing?
relationship b/w marketing and customer loyality - we know that there is a relationship between marketing and customer loyality.
Cut back or cut through - Cutting advertising to protect profits is not good strategy
SWOT of Tata nano and why it failed to deliver - SWOT of Tata nano and why it failed to deliver
GROW EVER, SUSTEINABLE PROFIT, KEEP CUSTOMERS CLOSE TO BRANDS - BUILD A CUSTOMERS NETWORKING TO AVOID COMPETITORS, INNOVATIONS PRODUCTS, TECHNOLOGY
Starting a Business - We spend too much effort and resources on the base.
MBA should not be part of the University Trail - MBA preparation has nothing to do with the kind of job y may apply for
why are marketers ignoring ethics? - i think that because many now go into marketing for the purpose of survival that professionalism, they tend to throw ethics to the trash cans and do just anything to pull their sales through.
MAKE MAKING MONEY and making money with me - MAKE MAKING MONEY
Brand Irritation - A new concept on the basis of recent trends in marketing specially in Indian service sector where unnecessarily aggressive sales push creating a negative impact on overall business of the company and negatively affect the whole umbrella of brands in long term.....
Sales Driven Company? A Change Would Do You Good - Benefit of being a market driven company rather than one driven by sales.
Procter & Gamble Marketing Strategy - P&G Market Penetration Strategy
what's marketing - marketing sense of the therm
Marketing Opinion - Marketing is the subject which directly fetch the results from market and brings profit to the organisation.
Pricing Strategy for India - Nissan has launched the Micra in India at an unrealistic high price. Will it work?
Service operations management - Challenges of managing service operations in the turbulent market environments.
Management Views | Add a view on marketing yourself...
Copyright 2013 12manage - The Executive Fast Track. V12.0 - Last updated: 19-5-2013. All names tm by their owners.