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What is the DICE Framework? Description
The DICE Framework is a tool of the Boston Consulting Group
(BCG) that can be used to calculate how well a company is implementing its
change initiatives, or how well it will be able to implement its change initiatives.
Can we expect certain initiatives to be successful or are they doomed to failure
from their inception? According to an article by Harold L. Sirkin, Perry Keenan
and Alan Jackson from BCG in the Harvard Business Review of October 2005,
soft factors that influence the success of a change program include:
vision, leadership, organizational culture, employee motivation, top-down
or participatory approach. But there are also a number of hard factors,
which are not always receiving the attention that they deserve. These hard
DICE Factors are:
- D: Duration. For short project: its total length. For long projects:
the time between formal reviews of milestones.
- I: Integrity. The project team's ability to successfully complete
the change project on time.
- C: Commitment.
- C1: Backing from the most influential executives (often, but
not necessarily top management).
- C2: (Lack of) support from employees who are being influenced
by the change.
- E: Effort. How much work does the change initiative require above
the regular workload of employees.
The DICE framework builds a continuum:
- At one extreme there are short projects which are led by a skilled,
motivated, and cohesive team. They are championed by top management. And
implemented in a department that is receptive for the change and has to
put in very little additional effort. Such projects are very likely to succeed.
- At the other extreme there are long, comprehensive projects that are
executed by a non-expert, unenthusiastic, and disjoined team. Without any
top-level sponsors and aimed at a function that does not like the change
and has to spend a lot of extra work. Such projects will normally not succeed.
Origin of the DICE Framework. History
The DICE Framework is based on a 1992-1994 research project by BCG that
analyzed 225 companies. The framework has been used at over 1100 companies
since then, confirming that these factors are (the only) correlated to predict
the outcome of change projects.
Calculation of the DICE Framework. Formula
By using a set of simple questions, each factor must be given a score from
1 (very favorable) to 4 (highly unlikely to contribute to success). Next,
the DICE score is calculated, applying the following formula: DICE Score
= D + (2 x I) + (2 x C1) +C2 + E.
7 is the best possible score. 28 the worst. Projects between 7 to 14 are
in the "Win Zone" and are very likely to succeed. Projects between
14 and 17 in the "Worry Zone" are risky. Projects with scores over
17 are in the "Woe Zone" and are very risky.
Usage of the DICE Framework. Applications
- Track the score of a project over time.
- Compare the score of a project with the scores of previous projects.
- Compare the score of a project before and after making changes
to the structure of a project.
- Manage a portfolio of projects. Determine which ones should receive
the most attention and resources.
- Provide a common language to discuss change.
- Enforce conversation / communication.
Strengths of the DICE Framework. Benefits
- Hard factors such as the DICE Factors can be measured, communicated
and influenced.
- Simplicity. Enables communication.
- Consistency. Standard way of determining project feasibility.
- Using a framework helps managers to evaluate projects consciously.
Limitations of the DICE Framework. Disadvantages
- Determining the scores is a subjective process.
- Simplicity. The method does not deal with the soft change factors,
although they are important.
Assumptions of the DICE Framework. Conditions
- Organizations should pay attention to 4 hard change factors before considering
soft change elements when considering or evaluating a change initiative.
DICE Framework Special Interest Group

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Recent User Comments
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Nabajyoti Das - India
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Good Effort with Limited Organizational Applicability |
"The DICE framework is a good effort to measure a change process more objectively. However, the DICE factors such as duration, integrity, commitment and effort which are termed as hard factors are essential subjective parameters depending on individual or group judgement. The DICE score can be different by two different analysts for a given change initiative project.
Also, the soft factors such as vision, leadership, culture and motivation can overwhelmingly influence a change initiative. Change is a constantly dynamic concept. However, to predict the result it is always better to experiment change in smaller groups or departments giving necessary inputs and measure the outcome periodically in medium and long term. This can give a better picture of winnability of a change initiative when applied in entire organization. The DICE model could be highly misleading." |
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Danish Noor - USA
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How to evaluate factors |
"More of a question rather than a tip ---- understood that the scoring factors are subjective, "how", "who" & at "what" point of time in project the scoring should be done --? DICE factor is a kind of novice to me and I feel that the group that charter the project should be the one assign scoring to these factors which is based on interpersonal observation, work insight, experience and influence.
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Vivien - UK
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DICE Framework |
"I find quite interesting, the thrust of the DICE framework on change management and its concentration on the "Hard Factors". The several examples of its application demonstrate its success story. However, I would really like to know/see what the criticisms are in respect of its relegation of Soft factors like vision, leadership, culture and motivation." |
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DICE Framework Education & Events
Compare with the DICE Framework:
Change Equation |
Force Field Analysis
| Stage-Gate Cooper
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Changing
Organization Cultures |
Appreciative Inquiry
| Positive Deviance
| RACI |
Change Iceberg
| Change Phases |
Dimensions of
Change | Balanced
Scorecard
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