Strategy.

    			 
             Andreas Ernst - Germany
  	       
  		     Customer Attractiveness Matrix
  	  		 "This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix."
  			   
    	  		 0

    			 
             Biney Jacob - Ghana
  	       
  		     Strategic Marketing Decision
  	  		 "What are the elements of a strategic marketing decision?"
  			   
    	  		 2

    			 
  			   Pertti Ollila - Finland
  	       
  		     Innovation Strategy
  	  		 "As a part of corporate success factor development process, we have found a need to build up an "Innovation Strategy". Can anybody give good hints or examples of what to or not to take into consideration?"
  			   
    	  		 7

    			 
  			   Fafa - Ghana
  	       
  		     Impediments Analysis?
  	  		 "What is impediments analysis? Any help, please?"
  			   
    	  		 6

    			 
  			   Sean Smith - Australia
  	       
  		     Vision and Mission
  	  		 "How's this for a novel approach.  Every organisation, the world over, has the same Mission.  It's simply 'To achieve the Vision'."
  			   
    	  		 15

Best User Comments

    			   
    			     Jen - USA
  	         
  				   Partnering
  				   "Would love to see more on how to assess potential partnership opportunities for a business --- i.e. what criteria make the right 'fit' for a partnership?"
    			   
        	  		 29

    			   
    			     Enrique Florido - Colombia
  	         
  				   Marketing Strategy
  				   "Strategy is generally outlined in terms of the mission, vision and corporate values that the company will adopt; in another words, defines what the company will do, its raison d'être, and what it will be in the future. Competitive Strategy deepens in the competences, strengths and weaknesses of the company, as they relate to the characteristics of the market, and the matching competences, strengths and weaknesses of its competitors.

However, in order to bring the full benefits of Strategic Planning, a Strategic Marketing Planning, is of utmost importance. The Strategic Marketing Plan is usually designed by the Marketing Department’s team, but as an isolated element, and in such way that does not assure a cohesive link between brands/products, market and company."
    			   
        	  		 16

    			   
    			     Enrique Florido - Colombia
  	         
  				   CORE Strategy
  				   "This is how one can translate creativity into value for stakeholders:

The CORE chart is just a refinement of the original creative ideas through a process that starts out with Creativity, goes through real Opportunities that exist, then goes through a Rationale for operation viability, and finally their implementation in a strategic (Estrategico) plan. Once the final strategy is written, the tactics, tasks and responsibilities are assigned."
    			   
        	  		 13

    			   
    			     Enrique Florido - Colombia
  	         
  				   Strategy
  				   ""If creativity is making the complicated simple... strategy is making creativity value for stakeholders.""
    			   
        	  		 12

    			   
    			     Khadija Kalangu - Tanzania
  	         
  				   Main Factors of Strategy Formulation
  				   "Question. What are the main factors that needed to be considered during the formulation of strategy?"
    			   
        	  		 10

    			   
    			     Lawrence Winans - USA
  	         
  				   Additional Theories/Models
  				   "Here are several additional Management Theories or Models:
Abilene Pardox,  Adhocracy, Agile Organization, Anti-Leadership, Appreciative Inquiry, BHAG (Big Hairy Audacious Goal), Business Wargaming, Capability Management, Catfish Effect,  Clean Sheet Review, Cognitive Organization Theory, CPFR (Collaborative Planning Forecasting & Replenishment), Community Partnerships, Concept of Operations, CONWIP (Constant Work In Process), Critical Path Method, Failure Mode & Effects Analysis (FMEA), Gemba, Gembutsu, Hermes Method, Justice-based Management, KISS Principle, Mangerial Grid, One-Minute Management, PDCA, Taguichi Method"
    			   
        	  		 4

    			   
    			     Karl Cox - Australia
  	         
  				   Strategy-Driven Requirements Engineering
  				   "In Australia as elsewhere I've seen many organisations that can and do articulate their highest strategic goals, objectives etc but then have no idea of how to execute upon that strategy in terms of implementing IT systems that really do help explicitly in achievement of say a competitive business strategy. I find that business analysts tend to held more accountable for IT delivery that business alignment. Most of the tools BAs use were born in the IT world e.g. use cases, BPMN, object models. None of these address strategy. Yes, BPMN is an IT driven business process modeling tool that has really only been designed for workflow modeling. Where do you put goals and strategies (i.e. achievement of) on a BPMN model? You can't except as a post-it note. Are there any tools/methods that really address strategy all the way to execution from a business perspective?"
    			   
        	  		 -1

Comment on this Page

Strategy Education & Events

Find Trainings, Seminars and Events

Your logo here ▲

                     
                      └► Editor (Netherlands)
                      
                    Elements of Strategic Marketing Decision
                    "I think you are looking for the Marketing Mix or even the Extended version of it.

Another entry could be Ansoff's Product / Market Grid."

└► Editor (Netherlands)	Innovation Strategy	"Innovation is a dragon with many heads. Did you try typing Innovation (Strategy) in the 12manage Search box at the top-right? This will give you several useful ideas, depending if you are interested more in how you can establish innovation processes (int / ext), what are mechanisms behind innovation, how you can establish an innovative culture, etc Next time, register and login first before you enter forum comments, so you are automatically notified of reactions. Interested people may contact you."
└► Nannette Riddick (USA)	Innovation Strategy	"I can not give you tips; however I can ask you questions that may stir your imagination to help you find the considerations you need. What is your firms mission? Value? Where do you see your firm in the future as far as technology goes? How about it's suppliers? What are your firms strengths? Weaknesses? How can your firm improve its performance to enhance value to its target market? Answer these questions and stir your mind to endless possibilities."
└► Ceferino Dulay, Jr. (Philippines)	Innovation Strategy Tips	"If you're interested in such areas as new products or major improvements in operations, you have to go back to your firm's vision, values, directions, etc. If you're just interested to make some improvements in your operations, make use of your in-house "experts" not just exhort them to innovate which will not result to anything but get them interested by first giving them a good insight into your business, products and technologies. Then let them try out ideas into improvements but make sure that it's an interdisciplinary team so that all aspects are covered and team discussions more interested as each one is an "expert" in his own field. And make sure to acknowledge their contribution to the company's success after a successful project."
└► John D. Ramos (USA)	Use Speed and Preparation to Swiftly Overcome the Competition	"I agree you must return to your firms vision to derive not only an innovative strategy but one that links to the business strategy. Once you generate an effective strategy, Sun Tzu states that you must be able to act with blinding speed. To move with speed does NOT mean that you do things hastily! In reality, speed requires much preparation. Reducing the time it takes your company to make decisions, develop products and service customers is a critical enabler. Also think through and understand potential competitive reactions to your strategy, this is essential as well."

└► Editor (Netherlands)	Mision is complex...	"Sean, your comment reminds me of a famous saying by GB Shaw " For every complex problem there is a simple solution .. that is wrong". A mission (statement) normally includes more elements than the one you suggest."
└► Barad (dubai)	Vision and Mission	"Agree with the statement, although the way it was constructed makes the issue simple and straight forward. But, it is not."
└► Julius Nyangaga (Kenya)	I Agree but put it Differently …	"The Mission is ‘How you intend to achieve the Vision’. i.e. What you are or are exploiting as an advantage, who you will work with, your entry point, etc."
└► Rapiah Mohamed (Malaysia)	Mission and Vision	"Mission statement is similar to beliefs control system. It is something that organisation wants to use to inspire its employees to achieve its objectives. But do you think in the real practice, the mission and vision can do this?"
└► Julian Beggs (Chili)	Missions & Mantras	"I really like the approach of Guy Kawasaki to the whole thing: blog.guykawasaki.com/2006/01/mantras_versus_.html He takes a mission statement like “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.” And proposes "If I were the CEO of Wendy’s, I would establish a corporate mantra of “healthy fast food.” End of story. How much more useful is THAT! Easy to understand, carry around with you, communicate, rally around. For me, it's like the saying about a picture painting a thousand words... in this case, a mantra replaces a 60 word mission!! Have a great day!"

	└► Editor (NL)	Strategic Partnerships, Alliances	"Jen, thanks for your question. I'd suggest you look at the existing links "Co-opetition" and "Co-Creation" and "Clusters" and Horizontal Integration" and "Mergers and Acquisition approaches" and "Vertical Integration" on this very Strategy Methods, Models and Theories page. If anybody knows of another model in this area, please enter it as a reaction."
	└► R.S. MATHUR (India)	Strategy	"Jen in addition to a many theoretical models, I think complementarity between the partners is of paramount importance."

                       
                        └► STEPHEN OTIENO ANYANGO (Kenya)
                        
                      Strategic planning.
                      "It's about the ability of the driver to formulate an idea that he can effectively translate into the companies future success. The effectiveness of any strategy will depend much on adaptability and viability of the plan."

└► Balleux Claude (Canada)	The Main Factors of Strategy	"Strategy is to reach your goals. So, the main factors are the goals that you want to reach."
└► Julius NN (Kenya)	Main factors of strategy	"1. Your goal(s). In light of developments in factors 2 to 5 below, be ready to review but keep an eye on a major driving vision. 2. Internal features that provide you the greatest advantage to achieve your goals: age, education, experience, technology, capital, intelligence. Build on them; use them to their greatest possible degree. 3. Internal features that threaten achieving those goals. The list is the same as above but consider which are or likely to become stumbling blocks. Plan to reduce their effects. 4. External situations and developments that can be exploited to achieve your goals. Use PEST analysis plus industrial (and competitive) analysis. Reach out and take advantage. 5. External situations and developments that are likely to affect your goals. Again use PEST analysis and especially consider competitor developments. Plan to overcome their negative effects."
└► Adam Sheikh (Kenya)	Main Factors of Strategy Formulation	"Strategy is a road map to achieving organizational results in the long run through formulation and implementation of strategic plan. 1)Scanning of both internal & Environment - External environment is a host of external and often largely uncontrollable factors influence organization's choice of direction and action and ultimately its structure and internal capabilities (ie political, legal, social-cultural, technological and ecological factors). Look back at the past to tackle today's challenges and gain insight into the future. 2) The nature and degree of competitiveness of an organization hinges on the Five Force model - Michael Porter 1980, viz, The threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products and rivalry. 3) Industry analysis - analysis of core competencies and distinctive competencies."

	└► Editor (Netherlands)	Finding more theories: Search Box	"Thanks Lawrence that's quite a list! Actually most of these methods are also covered on 12manage, be sure to use the Search box (at the top-right) to look them up! A discipline page (the current page) is just a limited (haha) overview of the major methods and theories that are available in this field (strategy)."
	└► Mario Luis Tavares Ferreira (Brazil)	Mintzberg Approach to Strategy	"Mintzberg approach: “Strategy is a pattern, which means, consistence in behaviour along the time”. The five Ps (Plan, Pattern, Position, Perspective, and Ploy): Strategy as Plan is the intended, the defined strategy in agreement with a plan for the future. The deliberate strategies are the accomplished intentions and the not accomplished are the unrealized strategies. The emergent strategies are the adaptation to unexpected events, which happens when the accomplished pattern is not the intended. The convergence of the deliberate and the emergent strategies are the Strategy as a Pattern that is the indeed accomplished. The Strategy as Position is the positioning of certain products in certain markets and it is the creation of a unique position and valuable, involving different activities. The Strategy as Perspective is the way of an organization to do things; this is the “theory of the business”. The last P, Ploy, is the Strategy as a trick that is the manoeuvres to deceive a competitor."

└► Phil Webb (UK)	Modeling strategy with Business motivation model	"Karl, it seems that what you're looking for might be the Business Motivation Model, but not in isolation. The BMM allows you to model vision, goals and objectives, mission, strategies and tactics, along with the influencers which affect achievement of them. In addition you can model business processes which realize aspects of the business plan and therefore link them into BPMN. At Select, we've just (today in fact!) released v 7.1 of Select Architect which provides strategy-driven application modeling from BMM through BPMN to UML (with MDA and data modeling along the way). You might want to take a look at selectbs.com/adt"
└► Richard Sanford (USA)	Integrated Business and IT Strategy Roadmap	"Hello Karl: You are right that few organizations know how to align their Business Strategies and IT Strategies/ Execution with the kind of depth that is needed. I ran into this while consulting at IBM. Therefore, I've constructed a comprehensive Business to IT Methodology that addresses many of the issues you brought up. Today it's a Conceptual and Logical tool that hasn't been put into software, but it addresses all the issues as completely as possible. I call it the "Integrated Business Strategy and IT Strategy Roadmap". It uses a Phased Approach from As-Is then To-Be."
└► Karl Cox (Australia)	Integrated Business and IT Strategy Roadmap	"Hi Richard, your road map sounds really interesting and I'd love to take a look at it. Could you send me a white paper? I agree that a phased approach is best. "
└► Charles Richter (Australia)	Startegy driven requirements engineering	"Karl - I have spent the last 24 years working on this 'problem' and have developed the Ripose (rapidly integrates patterns of strategic elements) Technique which addresses both the conceptual business requirements model as well as the IT logical design models (data base and applications). The technique is supported by a software package called CASPAR (computer assisted strategic planning and reasoning)."