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3Cs Model[3C模型]大前
4S Web Marketing Mix[4S网络营销组合]康斯坦丁尼德斯
7Ps[7P营销组合]布姆斯&毕特纳
Activity Based Costing[ABC，作业成本法]
ADL Matrix[ADL矩阵]亚瑟·D·利特尔
Affiliate Marketing[联盟营销]
Analytical CRM[分析型顾客关系管理]
ARIMA[自回归整合移动平均模型]博克斯&詹金斯
Attribution Theory[归因理论]海德
Bass Diffusion Model[巴斯扩散模型] Bass
BCG Matrix[BCG矩阵]
Benchmarking[标杆分析]
Blue Ocean Strategy[蓝海战略] Kim
Bottom of the Pyramid[金字塔底层] Prahalad
BPR[企业流程重组] Hammer Champy
Brand Asset Valuator[品牌资产标量]
Brand Identity Prism[品牌识别棱镜] Kapferer
Brand Personality[品牌个性] Aaker
Break-even Point[收支平衡点]
Breakaway Positioning[分离定位] Moon
Bricks and Clicks[砖块加鼠标]
Business Assessment Array[业务评估矩阵]
Business Intelligence[商业智能]
Business Process Reengineering[业务流程重组] Hammer Champy
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Category Management[品类管理]
Clicks and Mortar[鼠标加水泥]
Co-Creation[共同创造] Prahalad Ramaswamy
Coopetition[合作竞争] Brandenburger
Competitive Advantage framework[竞争优势架构] Porter
Core Competence[核心竞争力] Hamel Prahalad
Corporate Reputation Quotient[企业声誉商数] Harris-Fornbrun
Crisis Management[危机管理]
Cultural Dimensions[文化尺度] Hofstede
Customer Lifetime Value[顾客终身价值]
Customer Relationship Management[顾客关系管理]
Customer Satisfaction Model[顾客满意度模型]
Database Marketing[数据库营销]
Direct Marketing[直销]
Direct Response Marketing[直接反应营销]
Disruptive Innovation[颠覆性创新] Christensen
Distinctive Capabilities[特殊能力] Kay
Dynamic Regression[动态回归]
Exploratory Factor Analysis[探索性因子分析]
Exponential Smoothing[指数平滑法]
Extended Marketing Mix[扩展的营销组合] 7P's
Five Forces[五力模式]
Framing[心理定格] Tversky
GE Business Screen[GE业务荧屏]
Groupthink[团体迷思] Janis
Growth Share Matrix[增长份额矩阵] BCG
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Guerilla Marketing[游击营销]
Hierarchy of Needs[需求层次理论]马斯洛（Maslow）
Industry Change[产业变革] McGahan
Industry Life Cycle[产业生命周期]
Innovation Adoption Curve[创新采用曲线] Rogers
Loyalty Management[忠诚度管理]
Marketing Mix[营销组合] 4P's 5P's McCarthy
McKinsey Matrix[麦肯锡矩阵]
Multi Channel Marketing[多渠道营销]
Network Marketing[网络营销]
One-to-one Marketing[一对一营销]
Operational CRM[运营型顾客关系管理]
Operations Research[运筹学]
PARTS[PARTS模型] Brandenburger
Perceptual Mapping[认知绘图]
PEST Analysis[PEST分析]
Portfolio Analysis[业务组合分析]
Positioning[定位] Trout
Product Life Cycle[产品生命周期] Levitt
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Product/Market Grid[产品市场方格] Ansoff
Profit Pools[利润池] Gadiesh， Gilbert
Quality Function Deployment[质量功能展开] Akao
Regression Analysis[回归分析]
Relationship Marketing[关系营销] Levitt
缺了一个方法?
Relative Value of Growth[增长相对价值] Mass
Reverse Positioning[逆向定位] Moon
Rule of Three[三强鼎立法则] Sheth
Scenario Planning[情境规划]
SERVQUAL[SERVQUAL法] Zeithaml
Simulation modeling[仿真建模]
Stage-gate[阶段-关卡流程] Cooper
Stakeholder Value Perspective[利益相关者价值观]
Stealth Positioning[隐匿定位] Moon
Strategic Triangle[战略三角]大前
STRATPORT[STRATPORT模型] Larreche
SWOT Analysis[SWOT分析]
TDC matrix[TDC矩阵]
Telemarketing[电话营销]
Theory of Constraints[约束理论] Goldratt
Theory of Planned Behavior[计划行为理论] Ajzen
Theory of Reasoned Action[理性行为理论] Ajzen Fishbein
Three Dimensional Business Definition[三维商业定义] Abell
Total Cost of Ownership[总体拥有成本]
Trajectories of Industry Change[产业变革轨迹] McGahan
Twelve Principles of the Network Economy[网络经济12法则] Kelly
Undercover Marketing[秘密营销]
Value Based Management[价值管理]
Value Chain[价值链] Porter
Value Disciplines[价值信条]特里西威尔斯马
The Value Net[价值网] Brandenburger
Value Profit Chain[价值利润链] Heskett
Value Stream Mapping[价值流程图]
Viral Marketing[病毒式营销]
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- 中文
