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Luis Villegas, Mexico
"Good morning, In the Customer Perspective of the Strategy Map there is a product/service attribute called "Selection". What does it mean? Examples?
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BSC
Andrew White, UK
"I think this means 'range of offering' for example a number of products available that might meet a customer's requirements, perhaps with varying functionality..." |
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BSC
Rob Siwicki, UK
"Hi. I believe selection actually means selection of customers. How do we select the customers we target. The 'range of offering' refers to selection in the value proposition - which is different." |
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Selection - Product/Service attribute
Jeswan SinghPS, Malaysia
"As the above attribute falls within the CUSTOMER perspective, it refers also to the choice of geographical boundary targetted by the product/service provider. This is why the BSC provides a succint, clear and complete picture of an organisation' business strategy elements. The BSC also enumerates the key accountabilities of those tasked with the achievement of the strategies." |
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Selection - Customer Perspective
Paulo Cesar Faria, Brazil
"I am inclined to agree with Andrew White. All the elements related to the customer perspective refer to what I am providing to clients. Selection is one of the components of my offering. Thus it is more likely to refer to the options / sizes / colors etc I offer than exercising my ability to choose clients and/or markets." |
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Summary of Strategy Maps
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Special Interest Group Leader
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