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Vivian, Nigeria
"Understanding the phases of the product life cycle, are there ways of preventing these products from reaching the decline phase?"
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Prevention of decline phase of PLC
Matt Cooper, UK
"In markets where the product cannot reach saturation, for example foods where you need to re-buy daily then you avoid the possibility of reaching your peak selling point (bearing in mind that the population and therefore consumer numbers are always increasing). However, some other non-necessary products can go on for a long time, Coca Cola is very much similar to the food example but unlike food it has had to take a strong hold of the market and almost monopolise it through its ability to benefit from economies of scale. but otherwise, I'd agree its almost impossible to avoid the decline phase. most companies try to come up with an addition/advancement on their previous products to hit new peaks with theirnewer products as they hit the decline with the old ones. E.g. Phones- phones with cameras- phones with bluetooth-phones with internet etc." |
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Prevention of Decline Phase of PLC
Mohanned, Tunisia
"The product cycle life is not a linear process. Many products pass to the decline phase after the stage of introduction.
The life cycle depends on involvement of consumers and the type of product, for example the cycle life of technology products is often shorter than other types of products.
During the product cycle life the marketer can add innovations to the product such as packaging improvements.
But I think that any product must pass to the phase of decline, it’s a natural phenomenon." |
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Summary of Product Life Cycle
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Product Life Cycle Sponsor
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Special Interest Group Leader
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More on Product Life Cycle
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All you need to know about management
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Management Smart Card
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