Meeting the 'Basic Needs'Benoit Challan Belval
, India - France
Dear all, I would like to share a reaction regarding meeting the "basic needs".
According to me, seeing the poor as focusing first on "basic needs"
in order to be able to fulfill more "elaborated" needs is a wrong perception of the reality
I have seen poor people spending huge amount of money in status products that I would have not thought about buying myself!
I am I into home decoration, I am opening the Indian market for a french concept of wall covering. I am sure that, there is room of maneuver for company willing to develop wall decoration for poor people in India, because poor people also have needs for a agreeable interior and they are spending money on this today.
Don't you think so? Looking forward to hear from you!