"We also have other forces that operate together with Porters model. For example Government, Society and natural phenomena. These other three factors can be a threat or an opportunity to any business venture:
- Government with its legal policies
- Society with its demands and pressures on organizations, and
- Natural disasters.
Take an example of a slaughter house in dry areas where cows are dying out of draught, a textile company in Nakuru where cotton growing in Kenya collapsed because the government allowed the importation of second hand clothe, talk of a mining company that requires the residents to leave their land for another settlement and yet the residents are feel cheated out of the deal. Therefore, in industry competitiveness, government, society and natural phenomena can not be ignored."