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Michel van Wijk, Netherlands "I have experienced the 5 Forces Model of Porter as a good practical business tool. It provides good help to discuss both strategy and operational business issues. It provides i.e. good help to weight initiatives, projects for the next period in respect of the current prosition of a business. It is a good tool to make a company, a unit aware who it's competitors are, where threats are, and which opportunities are at stake. The 5 forces model has proven to be a practical business tool besides an academic tool."
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