hassan abdalla, Student (University), UK Okay I understand the five forces, but when I'm trying to apply the model, where do I place other competitive rivals of the firm?
For example, if I am doing a five force analysis on supermarkets, in the competitive rivalry do I name other supermarkets like Tesco, Sainsbury's and so on or do I input the level of rivalry such as there are a lot of large dominating companies?
I do not understand the application of the model fully if someone can help?
How to Deal with Competitive Rivals in Five Forces Bowdery, UK Remember the model is concerned with the industry as a whole; the names of supermarkets are therefore not relevant. You shoud just analyse the intensity of rivalry generally.
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