Health/Fitness Club Industry Analysis

Summary of Competitive Advantage > Forum > Health/Fitness Club Industry Analysis

Edmond Liname, Lesotho
"I am the Marketing consultant of a Health & fitness club in Maseru, the capital city of Lesotho. Within a radius of about 10 kilomitres, there are two more fitness clubs. I would like to get the guidelines on how to conduct my analysis as I want my club to remain the market leader!"

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