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Thitiwut Sri, Thailand
"Most marketers emphasize the marketing mix. In my opinion, The most important part of the marketing plan is knowing what are the customer requirements. Firstly, you must drill down to your target's behavior before analyzing the appropriate marketing mix. Your product or service may be suitable for selling to a niche market not for the mass market."
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Positioning comes before the Mix
S K, India
"Marketing Mix is a mere format. The content to fill the format comes from positioning which in turn depends not only what the customers want but also on what your competition is doing" |
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Customer requirement come first
Thitiwut Srimanop, Thailand
"How do you know what you are going to do if you don't know the customer requirement. you can't produce any products or make anything about the marketing. Including how to compete with the competitor. The bottom line of doing business is profit that came from selling and the customer bought it." |
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Positioning Influences Marketing Mix
Darron Collins, USA
"It has been my experience the positioning of the product influences the Marketing Mix as well. For instance, if you are the technology leader, you strive for healthy margins to invest into R&D. If you are low cost leader, you won't sell through direct sales because the costs/margins will be too high, you'll probably use a distributor. Remember though, you must evaluate where you are in the product life cycle to match your position with the 4 P's. It's a dynamic world." |
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Market Research Decides 4P's
kuldeep, India
"As Thitiwut explained, the initial step is market research which tells what the customer requires and then comes your part to create value through the marketing mix (4P's)." |
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Summary of Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps Sponsor
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Special Interest Group Leader
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More on Marketing Mix | The 4Ps
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All you need to know about management
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Management Smart Card
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