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mohammad reza saadatmand, Manager, Iran
"I would like to know what steps one takes in a 4P implementation. Is there any particular order? Please inform me."
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Implementation Order of the 4Ps
kanthi Basnayake, Sri Lanka
"Simple steps in implementation of 4 Ps is as follows:
1. Create / manufacture / launch a Product / service to fulfill the needs and wants of the end user who has an emotional bond towards the features or attributes of the product
2. Benefits of the product incorporate costs and benefits are measured in monitory terms. Hence should Price.
3. For convenience of purchasing make the products and services available to end users selecting appropriate distribution channels (Place).
4. Inform, educate and highlight the benefits of the product/services to the target market by different methods. (Promotion)." |
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The Order of Implementing the 4Ps of the Marketing Mix
BAINOMUGISHA ANDREW, Uganda
"1. Product > 2. Place > 3. Price > 4. Promotion
1. The product is produced after finding out the core needs of the targeted audience, then argumentation is carried out on how to market the products
2. The place (market) is entered and targeted group is given chance to exercise its right as far as buying is concerned
3. After the group has bought, the reaction from the public will determine how to price.
4. Finally, you promote the product and you decide whether to launch the product region by region or national roll out." |
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Summary of Marketing Mix | The 4Ps
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Marketing Mix | The 4Ps Sponsor
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Special Interest Group Leader
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More on Marketing Mix | The 4Ps
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Management Smart Card
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