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Qamar Abbas, Pakistan
"Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.
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What is Relationship Marketing?
Menzi Dube, UK
"Relationship marketing is about building a longer term and strong future reletionship with your customers and providing the best services and valuable products." |
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Definition Relationship Marketing
Rajkumar Baral, Nepal
"Relationship marketing is the long term commitment between customers and a business through which the customers get value from product and services." |
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Summary of Relationship Marketing
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Relationship Marketing Sponsor
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Special Interest Group Leader
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More on Relationship Marketing
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All you need to know about management
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Management Smart Card
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