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Eze Bonaventure, Student (Other), Nigeria
What differences do customers perceive between personal relationships and business relationships? Do they even think of their interactions with businesses as 'relationships'?
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Business Relationships are Considered Relationships
Eddie Harmse, South Africa
In my opinion relationships are unique and differ from industry to industry and from individual to individual. Some industries demand more formal ways of doing business allowing formal contracts to regulate the relationships. Others are more informal and rely more on principles such as trust, honesty, etc.
In an attempt to answer your question I would say that yes, they do think of business interactions as relationships. |
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Customer Definitely want Relationships!
peter warere, Kenya
Of course it matters.. It's true that relationships differ from industry to industry but all types of customers are looking for the same thing... a relationship!
They want to feel valued, chased...
It's just a game and you should know how to play it! |
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Summary of Relationship Marketing
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Relationship Marketing Sponsor
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Special Interest Group Leader
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More on Relationship Marketing
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All you need to know about management
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Management Smart Card
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