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Rajmonda, Kosova
"A very important element on building relations is perception.
Both needs are wants are based on perception, and these are individual chioces. Every customer is unique and should be treated as such, in order to build a strong relation and retain the customer.
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Perception in the International Relationship Marketing
Poudeu, Felix Constant, UK
"I agree that the perception is a very important point of the building of relationship marketing. But don't forget that the building of relationship is a process with several levels. The perception is the level 0. Here we seek orientations, insights etc... But there are two other levels: Realisation and Reflexion. The reflexion is the level 2 in the building of a relationship. It is for me the most important level of all three levels. It enables a substainable relationship with the customer, a continuous (long-term) relationship." |
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Summary of Relationship Marketing
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Relationship Marketing Sponsor
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Special Interest Group Leader
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More on Relationship Marketing
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All you need to know about management
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Management Smart Card
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