Gauging Customer Satisfaction

Summary of Kaizen Method | Kaizen Philosophy > Forum > Gauging Customer Satisfaction

Jared Ooga Ratemo, Student (Other), Kenya
"Customer satisfaction has a direct effect on profit and profitability. To what extent can profit measures be used to gauge customer satisfaction? To what extent can the flow through the channels be used to gauge customer satisfaction e.g. levels of stocking through the channels?"

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