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Zedy Zaidy, Student (University), South Africa "In the business environment people talk of strategic planning, strategic implementation, strategic direction, strategic fit, strategic flexibility, dynamic environment, turnaround strategy, downsizing, divergence and convergence and manymore.
Economists, managers, exchangers, marketers, speculators, brokers and dealers, innovators and entrepreneurs, and broadcasting corporations all fuel us up of big words...
Now what exactly is this field of strategic management?"
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What Strategic Management is... K.Narayana Moorthy, India "Strategic management processes links and activates the following spheres of an enterprise towards effective performances: vision, mission and objectives; the general environment; the industry and international environment; enterprises' internal factors; general strategic and tactical alternatives; strategy variations; choosing appropriate strategy and tactics; resource and structure; policies-plans-procedures and administration and establishing an evaluation system.
Knotty problems arise in the field of strategic management of depletion of natural energy resources; relationship between political and business corporates; justice for the society in which business corporate exists; emerging and new forms of society. These are to be tackeled by adopting a method which satisfies all." |
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What is Strategic Management? Belay Gezahegn, Ethiopia "Let us take an example of a mountain climber who wanted his name recorded in history:
- This person has to design a strategy that will help him to succeed, without losing his life or succumb an injury. This may include selecting the easiest route to the top of the mountain, exercise to get his body fit to the task, obtaining tools, instruments, medicines, foods.
- Besides, he has to study the history of earlier mountain climbers and learn from their weaknesses and strengths, he has to be able to identify his own strengths and weaknesses, and he has to know risks like avalanche and the way to avoid them.
- In addition to the above, the climber has to have sufficient resources like finance, time and other things to get his strategy fulfilled.
- If he does not have adequate financial resources, he may not be able to pay for the needed tools.
- If he does not have enough time, he cannot exercise properly.
- If he does not have a strategic plan to get these resources his vision will remain a dream.
The same analogy applies to business firms." |
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Definition of the Field of Strategic Management K.Narayana Moorthy, India "A nice definition of strategic management is also : a field that deals with major intended and emergent initiatives taken by general managers on behalf of the owners, involving utilization of resources, to enhance the performance of the firm in its external environment." |
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What is Strategic Management Nay Min Aye, Myanmar "Strategic management is the management process which would keep the organization from deviating from it's desired performance and result in a changing environment." |
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A Definition of Strategic Management Alan Kennedy, Canada "The definition I offer for strategic management in my book, The Alpha Strategies : Understanding Strategy, Risk, and Values in Any Organization, is: Strategic Management is managing the strategic thinking of individuals to produce superior organizational performance.
Managing strategy is achieved by managing the individuals responsible for strategy and its implementation. Those individuals are, of course, the employees of an organization. Each employee, from the CEO down, has a role to play in strategy and its implementation and therefore must be managed.
The most critical activity to be managed is managing the strategic thinking of those individuals; namely being the way they “think” about strategy. Managing how employees think about strategy is achieved by identifying, prioritizing, and communicating clear expectations for strategy implementation and making sure those expectations are met.
Everyone in the organization has a role to play in strategic management and driving better performance." |
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Strategic Management azeem, Pakistan "SM can be defined as “the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objective." |
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Strategic Management ismail Ahmed Al kamish, Sudan "Is the entire thinking of sustainability, innovation and responding to the challenges and threats facing an organization to provide satisfactory products and services." |
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