Customer Attractiveness Matrix

Strategy > Forum > Customer Attractiveness Matrix

Andreas Ernst, Germany
"This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix."

Re: Customer Attractiveness Matrix
Phrank Peterson, Lagos
"What is the essence of this segmentation matrix?"

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