|
Steven, US
"It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead."
|
|
| |
|
AMA definition of marketing
Pete, US
"The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs..." |
|
| |
|
Marketing
Morwan, Sudan
"I understand marketing is how to know customers needs." |
|
| |
|
Marketing and Needs
Anthony Nair, Sri Lanka
"The mother science of marketing is customer "NEEDS"." |
|
| |
|
Emotions and Marketing
Dr.Hemjith, India
"All marketing is now focussed on " emotions". Our emotions have already decided before our cognition as to what is good for us." |
|
| |
|
3 Key Verbs in the Defintion of Marketing
Phil, Can
"Kotler is right to argue that understanding or discerning the customer needs is the starting point. I think however the following definition is most balanced:
Marketing is the business process (and organization, and discipline) which discerns customers' wants (or emotions), focusing on a product or service to fulfill those wants, and attempting to move the consumers toward the products or services offered.
Key verbs in defining marketing are: discerning ... focusing ... attempting." |
|
| |
|
Marketing Defintion by Kotler
Dashrath Prasad, India
"The definition given by Kotler is perfect and it is covering all the aspects of marketing. So I am in favour of Kotler." |
|
| |
|
Marketing definition
Mick Huckerby, France
"It may be semantics - but if marketing is the art of identifying and understanding customer needs, the real customer is the 'need' and anything that sits between 'it' and the 'solution' can only tend to confuse and delay." |
|
| |
|
Social Marketing
Kabir Hamisu Kura, Nigeria
"I am quite in support of Kotler's Definition when considering marketing from commercial point of view. What of Social Marketing? Needs are identified and offerings (services/information) are made with the aim of satisfying those needs eg. behavior change, buying in to government programs etc. Here profits are not key to providers but rather benefits to clients and citizens." |
|
| |
|
Marketing is a Religion
Wael seifeldin, Egypt
"Marketing, it is a "religion" to be defined by the experts to the others in order to understand the rules...and act upon it." |
|
| |
|
The Shortest Definition of Marketing by Kotler
Bena Dookie-Shah, Trinidad & Tobago
"Kotler, in Marketing Management, 11th Edition, describes what is referred to as the shortest definition of marketing, that is, "meeting needs profitably". Some marketeers focus heavily on advertizing and communication to sway or influence 'needs' but if they focus on creating product awareness and don't create a product that is, or will be needed (know what to make), the chance that it will be successful is slim and the product may become a fad and then fade or simply fade." |
|
| |
|
What is Marketing
AbdulAzizMomand, Afghanistan
"Marketing is a total system of business which is to design, price, promote and distribute needs-satisfying products to target markets in order to achieve organizational objectives. So the most important part in the marketing process is to know the customer needs and know what they want in return for their money." |
|
| |
|
Central Idea of Marketing
Evelyn Mendoza, Philippines
"The central idea of marketing is that a firm or entity will create something of value to one or more customers, who has the ability or capability to buy the product." |
|
| |
|
What is Marketing?
Roland Rahal, Syria
"In simple words, marketing is the company's customer manufacturing department. Regardless strategies, tactics, and techniques used in marketing, marketing is the function within a company that profits the company and delights a customer." |
|
| |
|
Marketing
Kip Piper, USA
"Besides all the text book and academic descriptions of marketing, it seems in my simple mind that marketing is: creating demand where there isn't any, finding demand where there is, and then finding the supply to fill the demand.
Another definition is: ensuring supply and demand never reach equilibrium, which of course it never will." |
|
| |
|
What is Marketing in India
VENKATESH, India
"In one of the Indian languages, kannada, maro means "to sell" and katte means "platform". So in that language marketing would mean: a platform to sell/exchange.
Now the question is how much you understand the needs of the customers and what you can do fulfill the need in a way that is convenient to the customer and is affordable.
Marketing is a science in so far as we metrics to calculate certain aspects of consumer behaviour. Its a art in as far as we use our judgement to unravel." |
|
| |
|
Marketing Defined. what is Is, and what it is Not
Fred Page, United States
"Marketing is a way of doing business centered on finding out what the customer wants and delivering it at a profit.
It is not a department, and it is not merely sales under another name.
As a way of doing business it becomes the brand, impacting the way people feel about the company, its people, its products, its ethics and its soul.
It is at once a science and an art requiring an open mind to endless possibilities of potentials and needs and a hunger to satisfy them at an unassailable level.
It requires a strategic outlook and the ability to translate that outlook into tactics, all-the-while measuring the consequences of every tactic in every segment and the possible reactions of competitors along with what counteractions must then follow along with their consequences, and so-on." |
|
Marketing
|
|
|
More on Marketing
|
|
|
|
|
All you need to know about management
|
|
|
|
Management Smart Card
|
|
|
|
|
