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Kausthab Dutta Phukan, Student (MBA), India
"Our marketing strategy is never completed!
As per my observation I can state this with confidence that every time we target any customer segment or we try to understand any market, we have to come up with new strategies.
We can not replicate the old and established strategies. It's never gonna work.
People as consumers are changing at a rate which is very hard to grasp. They are becoming more and more irrational. If we think that we can get hold of their perceptions and choices, we need to look at the level of the homework which we have done.
We need to think 1 step ahead of our customers and this is possible only when we put ourselves in their shoes. Which most of us forget."
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Dynamic Marketing Analysis and Strategies: Keep Trying
charlesetta Bryant, West Africa-liberia
"Marketing analysis is highly complex... Considering the economic factors that influence the market, we are uncertain that after analysing and coming up with a strategy, the response of our targets will be relatively encouraging.
However, if keep trying to meet the taste of the consumer, taking into account their purchasing power, we are bound to succeed." |
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