Advantages and Disadvantages of Sustainable Development
cheryl yamazaki, Business Consultant, Australia
Totally agree Anneke.
When organizations understand the long term benefits
, they embrace change at its core. The key is to engage internal stakeholders first so that all are on the same page working towards the common visions, missions and goals. They then become the organization's most valuable marketing tool where external stakeholders can more effectively be engaged in the ongoing change. This is the essential notion of the ripple effect of true and honest sustainable development that transcends the common notions of physical resource and time.
Unfortunately, this is also the part that is most difficult to measure quantitatively
. However, over a period of time – often quite significant – bottom line improvements are achieved, where the human capital enhancements can be more effectively qualified.
As organizations embrace sustainable development changes and encourage their supply chain to join them, real 'sustainable' change across the world can and will be achieved.