"Besides a staged innovation process, intrapreneurs are also important in successful innovation. Norman Macrae used the term intrapreneur for the first time (in a survey called “The coming entrepreneurial revolution” in the Economist, December 25, 1976). But Gifford Pinchot and Ron Pellman popularized the term "intrapreneurship" (in their book "Intrapreneurship in Action" 1999). They advise the following Ten Commandments for Intrapreneurs:
1. Build your team, intrapreneuring is not a solo activity.
2. Share credit widely.
3. Ask for advice before you ask for resources.
4. Under promise and over deliver – publicity triggers the corporate immune system.
5. Do any job needed to make your dream work, regardless of your job description.
6. Remember it is easier to ask for forgiveness than for permission.
7. Keep the best interests of the company and its customers in mind, especially when you have to bend the rules or circumvent the bureaucracy.
8. Come to work each day willing to be fired.
9. Be true to your goals, but be realistic about how to achieve them.
10. Honour and educate your sponsors."