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iryna pahur, Manager, Denmark
"Is it reasonable to involve end users in the innovation process within the company (during product development) at all the stages of the Stage-Gate model?"
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Involving End-users in Innovation
Bob van Eeuwijk, Netherlands
"I think this is a good question. In my opinion it is reasonable to do it, since end-users ultimately have to adopt/use the innovation. But I don't think they should be involved in ALL stages, but only in one or two stages at the end." |
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Involving End Users in the Innovation Process
Fathi Ben Amer, Libya
"End users are an important stakeholder. They reflect on the organization's production in a positive or negative way depending on how satisfied they are with the product or service, and thus on profit. Creative innovation plans, among other things, should give proper weight to end users when addressing innovation change plans to their organizations." |
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Open Innovation - Boon or Bane? Definitely, a Boon!
Sneha, Singapore
"There are many PROs to the approach to involve end users during the initial phase. This will lead to a greater extent of brainstorming, which otherwise will be confined only to the organisational boundaries.
However, the business strategy should factor in an approach to organize the tremendous inflow of ideas and arrive upon collective intelligence." |
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Summary of Stage-Gate
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Stage-Gate Sponsor
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Special Interest Group Leader
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More on Stage-Gate
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