The BCG Matrix: Reloaded

Summary of BCG Matrix > Forum

Wallace G., USA - NY
"(How) could the the BCG Matrix be adapted to include synergy effects between business units?"

synergy
Thijs, Netherlands
"Synergy between business units can be created by e.g. a shared distribution-proces."

Synergies not in BCG Matrix
Luc Baz., France
"As far as I know, synergies are between business units or organizational entities. The BCG is not accommodating this."

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Summary of BCG Matrix

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