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WEIYUAN, PRC
I believe Professors Berthon, Holbrook, Hulbert and Pitt rightly say in MIT SLOAN MANAGEMENT REVIEW Vol 48 that perceptions of a brand can change dramatically over time, and differ from one social or cultural setting to another. They suggest a "Brand Manifold", a matrix that shows that the meaning of a brand varies over time (past-future) and according to a multiplicity of constituencies (internal-external).
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Brand Personality
Uditha Liyanage, Sri Lanka
J. Aeker's Brand Personality dimensions will be more useful if they can be categorised in to a typology. For example, Performance or Relational. Changes that will take place over time could then be tracked more meaningfully. |
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Multiple Brand Dimensions
katlego $boy, South Africa
Yes, what has been said by weiyuan is half true and half false in my opinion. |
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Summary of Brand Personality Dimensions
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