Definition Virtual Business. Description.
A Virtual Business is a company operating with a very
limited physical presence. Often these non-conventional organizations are
built from scratch, relying much on the use of information and communication
technology, in particular Internet technology (E-Business).
But they can also be formed from an existing traditional firm through
Outsourcing most or all of its functions,
such as designing, manufacturing, marketing, selling its products and services.
Outsourcing occurs when a company uses an outside firm to provide a necessary
business function that might otherwise be done in-house. In its most advanced
form, outsourcing makes it possible to build an entirely Virtual Company
with only one single employee: the entrepreneur himself.
Typical advantages of Virtual
Business Models over conventional
companies include:
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Lower Information gathering and search costs.
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Lower negotiation and settlement costs.
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Lower inventory and building costs.
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Access to wider markets.
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Flexibility in sourcing inputs.
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Improved transaction automation and data mining capabilities.
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Ability to bypass intermediaries (Disintermediation).
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Lower menu costs enabling more rapid response to market
changes.
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Ease of bundling complementary products.
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Ease of offering 7X24 access.
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No limitation on depth of information provided to potential
customers.
Completely virtual businesses are relatively rare. However
many firms have implemented its underlying logic at least partly to focus
on activities that they are good at (Core
Competence), or that contribute to their
Competitive Advantage.
Firms opting for a mixed business model are referred to as
Bricks and Clicks companies.
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Virtual Business Special Interest Group
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