Definition Target Marketing. Description.
Target Marketing is the process of communicating, marketing
and selling products or services to groups of consumers with similar characteristics
(market segments) that represent the best prospects for them. Such market
segments can be defined on:
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Geographic Segmentation
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Demographic Segmentation (age, gender, income, occupation
etc): Compare: JICNARS Scale
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Psychographics Segmentation (values, attitudes, social
class, lifestyle and aspirations). Compare:
Values and Lifestyles
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Behavioral Segmentation (occasion, benefits sought,
loyalty status, user status, buyer readiness)
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Product differences
The term typically is similar to
Niche Marketing and includes
Market Segmentation and
Positioning. Other approaches
that are frequently used are developing a
Marketing Mix,
Advertising,
Direct Marketing and
Tie-in Marketing.
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Target Marketing Cases and Examples
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Target Marketing Special Interest Group
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Compare with:
Positioning |
3 C's (Ohmae) |
Marketing Mix |
Extended Marketing Mix (7-Ps)
| 4S Web
Marketing Mix |
Competitive Environment
| Competitive Intelligence
| Competitive Position
| Values and Lifestyles
| Profit Pools |
SOSTAC |
Concentrated Marketing
| One-to-one Marketing
| Undifferentiated
Marketing | Tie-in
Marketing
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Target Marketing Sponsor
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Special Interest Group Leader
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All you need to know about management
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Management Smart Card
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