Definition Marginal Cost Pricing. Description.
Marginal Cost Pricing is an accountants approach to pricing
wherein the selling price of additional units equals the additional cost that
arises from the expansion of production by one additional unit. This type
of pricing can be frequently found in utilities and public services.
After a company's total fixed and variable costs have been
recovered by the existing volume of production, the cost of producing extra
units will only be the total variable costs of manufacturing it and selling
it. So the selling price can be reduced to that level, without making a loss.
A benefit of this approach is its simplicity. Also it is fact-based.
A disadvantage is the risk of underestimating customer demand and the value
as perceived by the customer as important mechanisms. It could be used by
a company during a period of poor sales where the additional sales generated
allow it to remain operational without having to reduce its labor force. Of
course businesses must normally recover their total costs.
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Cases of Marginal Cost Pricing. Examples
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Marginal Cost Pricing Special Interest Group
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Compare with:
Marginal Costing | Microfinance
| Standard Cost Pricing
| Cost-plus Pricing
| Target Pricing
| Penetration Pricing
| Discount Pricing
| Price Skimming
| Perceived Value
Pricing |
Psychological Pricing |
Competitive Pricing
| Promotional Pricing
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