Definition Exclusive Distribution. Description.
Exclusive Distribution takes place when suppliers enter into
agreements with one (or very few) retailer(s) which will be the only company
in the specified geographic areas to carry certain brands and/or product lines.
Often this strategy is chosen for branding reasons.
Distribution ("Placement") is one of the 4 Ps of the Marketing
Mix.
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Exclusive Distribution Special Interest Group
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Compare with:
Selective Distribution
| Marketing Mix
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Exclusive Distribution Sponsor
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Special Interest Group Leader
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All you need to know about management
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Management Smart Card
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