E-Commerce


Description of E-Commerce. Explanation.

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Definition E-Commerce. Description.


E-Commerce stands for electronic commerce and is a broad term for selling products or services using electronic means such as the Internet, other computer networks, or wireless (mobile)  transmissions. It should not be mistaken for E-Procurement (which is buying products or services using electronic media) and for E-Business, that involves both E-Commerce and E-Procurement. Unfortunately, sometimes the term is also used as a synonym of E-Business.


Even then, although it is a broad term, it does not include all processes that can be supported by electronic means, there has to be a business transaction component in it. For example it does not include:

  • E-Mail.

  • E-HRM (using an internet-enabled employee database).

  • E-Knowledge Management.

  • E-CRM.

  • Other internal internet-enabled systems.

Two forms of E-Commerce can be distinguished, being business to consumer (B2C) and business to business (B2B).


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Huff Model and Online Shopping
"The Huff model was introduced by David Huff in 1963. It is applicable to a wide range of problems, of which predicting consumer spatial behavior (the probability (Pij) that a consumer located at I will choose to shop at store) is the most commonly known. More on the Huff Model can be found here. Can anyone tell me what are the limitations of the generic Huff model? Is this model workable with regards to online shopping?"


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Compare with: E-Business  |  E-Procurement  |  Twelve Principles of the Network Economy  |  Cannibalization  |  Bricks and Clicks  |  Mass Customization  |  4S Web Marketing Mix  |  Affiliate Marketing  |  Multi Channel Marketing

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End of description E-Commerce. An explanation.

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