Competitive Environment

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Description of Competitive Environment. Explanation.


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Definition Competitive Environment. Description.

The Competitive Environment is the part of a company's external environment that consists of other firms trying to win customers in the same market. It is the segment of the industry that includes all immediate rivals.

Levels of Competition

With regard to competition, there are at least four levels that can be distinguished:

  1. Product Competition. This is competition focused on the same market segment. For example: Diet Pepsi and Diet Coke.
  2. Product Category Competition. This is between products with the same characteristics, such as various soft drinks.
  3. Generic Competition. This is competition between products that respond to the same needs of customers, such as drinks.
  4. Budget Competition. This competition is for the money of the customer (share of wallet), such as between food and entertainment.
Competitive Environment Forum
  Competitive Environment Definition
How can we define the competitive environment in healthcare?
What is the impact of the competitive environment in healthcare services for both patients and healthcare workers?...
  How to Analyse your Competitors? Steps in Competitors Analysis
An approach that is often used in the process of competitors analysis exist of the following four steps:
1. Define the structure and the characteristics of the industry / sector (5 Forces)
2. Id...
  What is Competition? Two Meanings!
Everyone knows what competition is approximately. But actually the concept of competition can have TWO meanings:
A. The Extent of Rivalry (Competitive Struggle) in a market: how strong is the battle in a market for the favor of the...
  Advantages and Disadvantages
What are the advantages and disadvantages of being in a competitive environment?...
  Macro Enviroment vs Competitive Environment
What are the main differences between the macro environment and the competitive environment?...

Competitive Environment Special Interest Group

Special Interest Group


Best Practices - Competitive Environment Premium

Expert Tips - Competitive Environment Premium

The Role of Competitors in Strategy and Business Failures

Gilad (2014) researched in what way and to what extent competitors do matter. Many people believe that competitors are often the main source of busine...
Usage (application): Competitive Strategy, Competitive Environment, Competitive Intelligence, Industry Analysis

Resources - Competitive Environment Premium

Managing Competitive Intelligence

Presentation that gives an introduction into Competitive Intelligence: definition, its usage, its process and best practices. The presentation include...
Usage (application): Competitive Intelligence, Business Intelligence

Michael Porter on Competiveness of a Nation

Harvard Professor and Co-leader of the US Competiveness Project Michael Porter argues competitivess of a region/nation occurs when 1. its businesses c...
Usage (application): Global Competition, Comparative Advantage, Competition Between Nations and Regions

External Environment In-depth: Sub-types and How to Manage Them

This presentation covers the topic of external environments and includes the following sections:
1. Environmental Scanning and Environmental Mana...
Usage (application): External Environment, Environmental Scanning, Environmental Management, Competitive Environment

PEST Analysis for Small and Medium-sized Companies

Ian Johnson summarizes the PEST Framework in the context of Small and Medium-sized Companies.
PEST is an acronym to analyze the strategic environ...
Usage (application): Initial Understanding of PEST Analysis, Summary

Interview Porter: How to Apply the Five Forces Framework?

Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:
- Can you apply the 5 fo...
Usage (application): Applying the 5 Forces for Fundamental Industry Analysis

Interview Michael Porter: Getting Started with the 5 Forces and Involving Everybody

Interview Michael E. Porter, Professor at Harvard University on The Five Competitive Forces That Shape Strategy. Topics:
- How should a company g...
Usage (application): Initial Understanding of Industry Analysis

Understanding Value Proposition

How can a Firm Earn a Profit by Solving Customer Problems Better than the Competition?
Very good introduction into the fundamental elements of ru...
Usage (application): Introduction to Value Proposition, Teaching


Competitive Environment


Competitive Environment


Competitive Environment


Competitive Environment

Compare with: Five Competitive Forces  |  Industry Attractiveness  |  Competitive Advantage  |  Shared Value  |  PEST Analysis  |  Strategic Fit  |  Benchmarking  |  Oligopoly  |  Competitive Pricing  |  Competitive Position  |  Competitive Intelligence  |  Barriers to Entry  |  Globalization  |  Cartel  |  Horizontal Integration  |  Horizontal Merger  |  First Mover Advantage  |  Second-mover Strategy  |  Blue Ocean Strategy  |  Macro-Environment  |  Market Segmentation  |  Glocalization  |  Positioning  |  Organizational Resilience  |  Time to Market

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