Definition Co-Marketing. Description.
Co-Marketing is a cooperation approach to marketing
wherein products or services from one company are marketed jointly with those
of another company. Depending on the case, the focus can be on cooperating
in distribution, product development or communication.
Many examples exist between manufacturers and retailers (supermarkets)
in the Consumer Packages Goods sector, such as marketing a beer tender along
with beer from another company.
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Quotes on Co-Marketing. Quotations
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Co-Marketing Special Interest Group
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Compare with: Cross-Branding
| Affiliate Marketing
| Co-Creation
| Co-opetition
| Advertising |
Brand Management |
Positioning |
Tie-in Marketing
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Co-Marketing Sponsor
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Special Interest Group Leader
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All you need to know about management
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