Definition Channel Management. Description.
Channel Management is an organizational concept that involves
the selection, measurement and management of distribution channel parties.
Alternatively it can be described as the development of policies
and procedures to gain and maintain the cooperation of various parties within
a sell-side distribution channel.
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Newsletter Communication for Multiple Product Lines
"I have a communication dilemma. We communicate to our distri network via a monthly newsletter.
Our distribution network however don't all represent the same product lines. In total we have 60 partners, each partner represent one of in total 5 product lines.
So would you make the newsletter covering all 5 product lines, or would you create 5 different newsletters?
And what are the pro's and con's? Does anyone has a similar issue or can advise?" |
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Qualification of Sales Networks
"Does anyone has a good example of qualifying a sales network level? Like gold / bronze and silver. And what does it contain, what are the difference between the levels... Thanks" |
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Channel Management Special Interest Group
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Compare also: Affiliate
Marketing | Microfinance Channel | Co-Creation
| Multi Channel Marketing
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Channel Management Sponsor
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Special Interest Group Leader
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All you need to know about management
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Management Smart Card
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