Brand Recognition

Description of Brand Recognition. Explanation.

Definition Brand Recognition. Description.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

Brand Recognition Forum (5)

Impact of Store Flyers on Brand
"What do you think about the impact of store flyers on brand? Thank you for your answer."

Brand Esteem for Services
"Why is it easier for a service provider to extend the esteem of its brand than for a consumer goods manufacturer?"

Brand Irritation: a Particular Case of Brand Recognition
"Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a notorious one, destroying brand value. So far brand recognition might bring either positive or negative value. Brand recognition is just when more people recognize brand, but the notion doesn't say what kind of recognition it is: positive or negative (brand irritation). And brand irritation is a particular case of brand recognition, meaning 'bringing negative value in a process of recognition'."

Brand and Recognition
"Brand recognition specifically has to do with whatever the product owner receives from his product users and consumers. Actual feelings and perceptions such consumers have about the product or brand among competing alternatives and similarities.
This level of patronage is what recognition is all about. Based on specific attributes of such product or service. The worry here is that recognition and perception emanate only from consumers and not producer's ratings or feelings."

Brand Irritation: a New Concept
"Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing that particular brand and its sister brand negatively, then the company is suffering from brand irritation.
Brand irritation means "a negative image created about a particular brand or company in the mind of a customer due to his/her bad experience with products or services or sales personnel behavior" and it reflects his/her decision in not buying other product/services of the same company or brand under the umbrella."

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