Bounded Rationality
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Bounded Rationality |
Over a million managers and consultants are working together on management issues via 12manage each month... |
Description of Bounded Rationality. Explanation. |
Definition Bounded Rationality. Description.
"Bounded Rationality" is a term for the phenomenon that cognitive blinders prevent people from seeing, seeking, using, or sharing relevant, accessible, and perceivable information during decision-making. The bounded rationality phenomenon challenges traditional rationalist perspectives and suggests that the rationality of actual human and company behavior is always partial, or ‘bounded’ by human limitations.
This management concept recognizes that decision making takes place within an environment of incomplete information and uncertainty. Herbert Simon (also known for Design Thinking) pointed out that most people are only partly rational, and are in fact emotional and irrational in the remaining part of their actions. They experience limits in formulating and solving complex problems and in processing (receiving, storing, retrieving, transmitting) information. Forum Comment on this PageCompare also: Analogical Strategic Reasoning | Cognitive Bias | Causal Ambiguity | Qualitative Investment Analysis | Feedback Loops | Lateral Thinking | TRIZ | Synectics | Thinker's Keys | Abilene Paradox | Paralysis by Analysis | Tacit Knowledge |
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End of description Bounded Rationality. An explanation. |
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