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5 C's of Marketing Strategy

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Description of 5 C's of Marketing Strategy. Explanation.


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Definition 5 C's of Marketing Strategy. Description.

 

The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis


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pravs - India Pricing in 5Cs "Why should a company try to meet competitive prices?"    3



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Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

 

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End of description 5 C's of Marketing Strategy. An explanation.

 

 
Copyright 2010 12manage - The Executive Fast Track. V10.4 - Last updated: 20-3-2010. All names tm by their owners.
  └► Herb (UK) Competive Pricing "Basically because if they don't pay attention to C #3, customers will buy the products or services from a competitor who is offering lower prices."
  └► Ingmar (Argentina) Competitve Pricing "@ Herb: If you assume that customers buy only price driven, what do you need the other 4 c's for?"
  └► Prem (India) Competitive Prices "It's all about race... If your are first in the marketing race... Then you set the trend for the other... First entry gives the competitive advantage..."